On World Hepatitis Day 2015, Hepatitis Australia officially launched the
#TimeForAction campaign in an effort to increase focus on the need for
all Australians living with chronic hepatitis C to have access to new
generation medicines to treat and cure their infection. The campaign
spanned many months using a variety of strategies and media. On 20
December 2015, the Health Minister, Hon. Sussan Ley announced that the
new generation medicines for hepatitis C would become available to
Australians via the Pharmaceutical Benefits Scheme (PBS) from 1 March
2016. The implementation of the #TimeForAction campaign was supported
by the State and Territory hepatitis organisations and 27 organisations
from around Australia came together to approach the Health Minister.
Below is a collection of the materials and media releases utilised
during the campaign.
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